SOCIAL MEDIA:
FACEBOOK FOR BUSINESS: HOW TO SET UP YOUR PAGE IN THREE SIMPLE STEPS [2020]
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Facebook for Business?
Yep - that's right...
Facebook is for Business just as much as it is for individuals now.
Social media marketing has changed a lot since the early days of Facebook.Â
Apps like Instagram, Tik Tok, Snapchap and more, have helped morph the landscape of social marketing.
Facebook has grown from a tool for social networking to a tool that can be harnessed by small businesses to access a massive audience.
And now we don’t just have one or two options… there are tons of them!
Here's why social media is important
Check out this awesome video by Data is Beautiful to see just how social media has exploded since 2003.
Or this interactive graph from Our World in Data to see the sheer number of people using different social media platforms in 2019.
SOCIAL MEDIA:
HOW TO CREATE A FACEBOOK BUSINESS PAGE IN THREE SIMPLE STEPS [2019]
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Social media has changed a lot since the early days of Facebook.Â
It’s grown from a tool for social networking to a tool that can be harnessed by small businesses to access a massive audience. And it’s now we don’t just have one or two options… there’s tons of them!
Here's why social media is important
Check out this awesome video by Data is Beautiful to see just how social media has exploded since 2003.
Or this interactive graph from Our World Data to see the sheer number of people using different social media platforms in 2019.
That being said, gone are the days that businesses can use social media to generate business without having to open their wallets.
Now, that doesn’t necessarily mean that using social media needs to cost the earth!
What it does mean, however, is that businesses need to be a lot more strategic about how they approach social media, and which channels they use.
I might be showing my age here...but I remember when you used to set up Business Pages on Facebook in the same way that you would go about setting up your own Facebook profile.
There’s no doubt that things have come a long way since then, and there’s also no doubt that there will, undoubtedly, be a lot more change to come on one of the worlds’ largest social media platforms.
Knowing that Facebook has almost become a critical tool for small businesses so, we’ll walk you through how to create facebook business page step-by-step.
CONTENTS
That being said, gone are the days that businesses can use social media to generate business without having to open their wallets.
Now, that doesn’t necessarily mean that using social media needs to cost the earth!
What it does mean, however, is that businesses need to be a lot more strategic about how they approach social media, and which channels they use.
I might be showing my age here...but I remember when you used to set up Business Pages on Facebook in the same way that you would go about setting up your own Facebook profile.
There’s no doubt that things have come a long way since then, and there’s also no doubt that there will, undoubtedly, be a lot more change to come on one of the worlds’ largest social media platforms.
Knowing that Facebook has almost become a critical tool for small businesses so, we’ll walk you through how to create facebook business page step-by-step.
CONTENTS
STEP ONE:
SIGN UP FOR YOUR FACEBOOK BUSINESS PAGE
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STEP ONE:
SIGN UP FOR YOUR FACEBOOK BUSINESS PAGE
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It’s true, there is a way that you can create a Facebook page without having it linked to your personal account, and this is a really great option if you have a number of pages that you need to manage.Â
However, for the purposes of this article, let’s assume that you’ve only got one page you want to manage.
Log in to your personal account, and in the newsfeed, you’ll see a big list of options down the left-hand-side.
Under ‘Explore’ you’ll see an option to click on ‘Pages’
It’s true, there is a way that you can create a Facebook page without having it linked to your personal account, and this is a really great option if you have a number of pages that you need to manage.Â
However, for the purposes of this article, let’s assume that you’ve only got one page you want to manage.
Log in to your personal account, and in the newsfeed, you’ll see a big list of options down the left-hand-side.
Under ‘Explore’ you’ll see an option to click on ‘Pages’
STEP TWO:
ENTER YOUR BUSINESS NAME ANDÂ INFORMATION
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STEP TWO:
ENTER YOUR BUSINESS NAME ANDÂ INFORMATION
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Unless you plan on running a meme account, or you’re running in an election, for the most part, Facebook Community or Public Figure Pages will not be for you.Â
Social Media Examiner have a really helpful article if you want to know the difference between Facebook Business Pages and Facebook Community Pages, but for this article we’ll assume that you want to create a business page.
Click on ‘Get Started’ and follow the prompts to create your page.
Here, you can enter your business name, category, address and phone number.
Note that you can also choose to keep your address hidden, which is especially helpful if you have no premises - for example, your business might provide a service where you visit your customers, or your business might be an eCommerce website.
STEP THREE:
UPLOAD YOUR PROFILE PICTURE AND COVER IMAGE
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Unless you plan on running a meme account, or you’re running in an election, for the most part, Facebook Community or Public Figure Pages will not be for you.Â
Social Media Examiner have a really helpful article if you want to know the difference between Facebook Business Pages and Facebook Community Pages, but for this article we’ll assume that you want to create a business page.
Click on ‘Get Started’ and follow the prompts to create your page.
Here, you can enter your business name, category, address and phone number.
Note that you can also choose to keep your address hidden, which is especially helpful if you have no premises - for example, your business might provide a service where you visit your customers, or your business might be an eCommerce website.
STEP THREE:
UPLOAD YOUR PROFILE PICTURE AND COVER IMAGE
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This step seems easy enough, right?
Trouble is, most logos aren’t square, so they’re not exactly the best looking when it comes to trying to fit them into the Facebook profile picture space. What’s more, Facebook now crops your profile picture into a circle - which means that even square logos can end up looking a bit strange.
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Pro Tip:
How to Format Your Facebook Profile Picture
The great news is that, Facebook profile pictures will work across most, if not, all of your social media accounts - so you can format the image once and create a consistent look for your business.
Follow these three steps to create a kick-ass profile picture:
Step 1: Pick an Element to Use
For Marketable, we have our ‘M’ icon which can be used by itself, however if you have a business name that doesn’t have an icon you might find that your logo scales well.
Take Coke for example.
Their logo is distinct enough that it can scale well and people still know what it is (it probably helps that they've been around for a millon years too).
If you have a long name, you might want to consider using the first letter (or the first letter of each word).
An example of one which isn’t used well is Stylerunner which use their full name and a fine font which can make it difficult to read.
Step 2: Crop Your Logo Into a Square
Even though Facebook will crop your logo to as circle, it’ll still upload it to the dimensions that you set in the image file.
Facebook will also give you a chance to crop and move your profile picture around, but having a square image to begin with will make things much easier.
I find anything over 500px X 500px is best for Facebook.
Step 3: Add Space Around Your Logo
One of the most common mistakes businesses make is not adding space around their logo, so when Facebook crops the photo into a circle, parts of the logo often get cropped out and it can make the page look unfinished.
This step seems easy enough, right?
Trouble is, most logos aren’t square, so they’re not exactly the best looking when it comes to trying to fit them into the Facebook profile picture space.
What’s more, Facebook now crops your profile picture into a circle - which means that even square logos can end up looking a bit strange.
Regardless of how you choose to use your Facebook cover photo, the one constant is that the image or video that you use should be relevant to either your brand or your business.
For cover photos, the dimensions can often change at a whim, but I find that 820px X 360px works well.
This step seems easy enough, right?
Trouble is, most logos aren’t square, so they’re not exactly the best looking when it comes to trying to fit them into the Facebook profile picture space. What’s more, Facebook now crops your profile picture into a circle - which means that even square logos can end up looking a bit strange.
Â
Pro Tip:
How to Format Your Facebook Profile Picture
The great news is that, Facebook profile pictures will work across most, if not, all of your social media accounts - so you can format the image once and create a consistent look for your business.
Follow these three steps to create a kick-ass profile picture:
Step 1: Pick an Element to Use
For Marketable, we have our ‘M’ icon which can be used by itself, however if you have a business name that doesn’t have an icon you might find that your logo scales well.
Take Coke for example.
Their logo is distinct enough that it can scale well and people still know what it is (it probably helps that they've been around for a millon years too).
If you have a long name, you might want to consider using the first letter (or the first letter of each word).
An example of one which isn’t used well is Stylerunner which use their full name and a fine font which can make it difficult to read.
Step 2: Crop Your Logo Into a Square
Even though Facebook will crop your logo to as circle, it’ll still upload it to the dimensions that you set in the image file.
Facebook will also give you a chance to crop and move your profile picture around, but having a square image to begin with will make things much easier.
I find anything over 500px X 500px is best for Facebook.
Step 3: Add Space Around Your Logo
One of the most common mistakes businesses make is not adding space around their logo, so when Facebook crops the photo into a circle, parts of the logo often get cropped out and it can make the page look unfinished.
This step seems easy enough, right?
Trouble is, most logos aren’t square, so they’re not exactly the best looking when it comes to trying to fit them into the Facebook profile picture space.
What’s more, Facebook now crops your profile picture into a circle - which means that even square logos can end up looking a bit strange.
Â
Now it's time to hear from you!
Once you’ve got these three steps covered, your Facebook Business Page is now live and ready to rock!
Now it's time to hear from you!
At the end of the day, social media is a bit of a numbers game, and you’ve gotta be in it to win it. That’s why the next task is to tell everyone you know about your new business, ask them to like the page, ask them to share it with friends, call in all the favours you can. Drop us a line and let us know how you get on!
Once you’ve got these three steps covered, your Facebook Business Page is now live and ready to rock!
At the end of the day, social media is a bit of a numbers game, and you’ve gotta be in it to win it.
That’s why the next task is to tell everyone you know about your new business, ask them to like the page, ask them to share it with friends, call in all the favours you can.
Let us know how you get on by leaving a comment below!